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Why General Mills resurrected three beloved cereal brands | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
By Russ Martin/Marketing magazine | March 30, 2015

A familiar character has returned to the grocery aisle just in time for Easter.

A decade after discontinuing Trix in Canada, General Mills has reintroduced the brand for a limited run this spring in hopes of cashing in on nostalgia consumers have for the cereal and its mascot, the Trix rabbit.

http://www.canadiangrocer.com/top-stories/why-general-mills-resurrected-three-beloved-cereal-brands-51486
 

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